Founded on principle

Mitsubishi Electric focuses on advancing the development of new environmental technologies and solutions. But, it never loses sight of the original management philosophy that is the foundation for every aspect of our business.

Our Seven Guiding Principles:

1. Trust — Establish relationships with society, customers, shareholders, employees and business partners based on strong mutual trust and respect.

2. Quality — Provide the best products and services with unsurpassed quality.

3. Technology — Pioneer new markets by promoting research and development and fostering technological innovation

4. Citizenship — As a global player, contribute to the development of communities and society as a whole.

5. Ethics and Compliance — Conduct ourselves always in compliance with applicable laws and demonstrate high ethical standards in all endeavors.

6. Environment — Respect nature, and strive to protect and improve the global environment.

7. Growth — Assure fair earnings to build a foundation for future growth.